When it comes to truly wireless earbuds, Apple has always been the gold standard. Apple AirPods have been the kings of the premium audio kingdom since they were introduced almost a decade ago. But new Chinese market data shows that Apple AirPods are now suffering the same sales headwinds as iPhones—with cheap AI headsets costing less than $70 capturing 60% of the market.
According to a report by Runto Technology, as posted by MyDrivers, Apple AirPods just can’t pick up in a price-sensitive market like China. Most folks tend to buy wireless earbuds alongside their new smartphone, and Apple AirPods just aren’t within the most common price range. Most Chinese buyers are landing on the sub-500 yuan, or $69.76, AI headset — a segment that already has tripled in demand since the second half of 2024.
Apple AirPods Stick in the $139–$209 Price Range
Even as cheap AI headsets predominate, Apple AirPods continue to do well at the $139–$209 price band (27 percent of the market). That means AirPods still continue to attract people who value quality over price. In contrast, headsets costing more than 1,500 yuan, or $209.25, owned only 4 percent of the market, underscoring how few Chinese people are flocking toward the ultra-premium.
Cheap AI Headsets May Soon Take On Apple’s AirPods
Cheap AI headsets pose existential threat to Apple AirPods. Brands that make sub-$70 models are offering consumers greater choice without sacrificing simple functions. Apple AirPods, ironically, cannot compete at this price point without rendering their premium status pointless. 9to5Toys And as of now, the cheapest Apple AirPods on the market are the AirPods 4 for $99. types of research articles_DIPSETTING Unlike flagship versions, these lack Active Noise Cancellation and silicone eartips, which makes them less equipped to compete with the broader range of AI headsets that are available.
Apple’s brand is based on providing premium quality products, and it’s what stops the company from introducing ultra-cheap models. If Apple AirPods were to directly compete with sub-$70 AI headsets it could water down Apple’s brand. Right now, Apple’s best move for AirPods is to offset declining prices through more features and improvements in its existing lineup.
What’s Next for Apple AirPods: AirPods Pro 3 on the Way
On the horizon, an update to the Apple AirPods is coming. The free pressure gauge provided with most mini-pumps is a nice-to-have feature when you’re on the road, but it’s not essential and it’s not exactly accurate, so don’t be too upset if your £75 pump doesn’t come with one. Instead of trying to chase after sub-$70 AI headsets, Apple AirPods will still go after performance, iPhone integration and exclusive functions that budget ones cannot do.
FAQ
AirPods are battling for a share of the market with budget AI headsets costing less than $70 which now account for 60% of the Chinese market.
The sweet spot for Apple AirPods is in the $139~$209 range — that segment accounts for 27% of the overall Chinese market of AI earsets.
No, as Apple is marketing the AirPods as high-end devices. A less expensive model could tarnish Apple’s brand.
Apple AirPods Pro 3 will be released next month but not be a budget model A new report has suggested that Apple will announce other headphones next month but not its cheaper model.
