Nothing’s sub-brand — CMF by Nothing, is now moving its worldwide marketing to the Indian sub-continent in what seems to be a pretty strategic decision for the brand. One of its co-founders, Akis Evangelidis, announced the move on LinkedIn, calling India the “most important market” for the firm. This shift highlights India’s rising star in the global tech industry, and mirrors larger industry trends.
The company is already listing new jobs on its careers page, suggesting that it is on a hiring spree. CMF by Nothing is currently hiring for positions such as project managers, PR managers, social media content producers, marketing managers and more — all in Gurgaon. The move is a part of a larger agenda to supercharge presence and operations of the brand in India, the sources added.
The move not only makes India a manufacturing base for Nothing and CMF products, which are being assembled in Tamil Nadu through the Production Linked Incentive (PLI) scheme, but also a significant part in its international marketing strategy. That would only enhance India’s emerging status as a hub for hardware and strategic operations.
New Global Product Roles Listed
Evangelidis didn’t disclose a time line for the marketing changeover, or whether jobs were lost in other markets. Yet the Nothing official website’s careers page now features eight openings related to the functions of the global product and marketing team at CMF. These include:
- Community Management Associate
- Global Product Marketing Lead
- Global Product Marketing Manager (Smartphones)
- Global Product Marketing Manager (Smart Products)
- Global Social Media Manager
- Project Manager
- Senior PR Manager
- Social Media Content Producer
All of these roles point to CMF by Nothing being serious about assembling a global team with India at the root.
India Arises as a Key Base
More tech giants come to India. CMF by Nothing’s growth was announced just a few months after Apple ramped up iPhone production in India as part of a broader effort to diversify its supply chain and lessen reliance on China amid geopolitical issues.
With the shift of global marketing to India., CMF by Nothing joins a list of technology companies that are increasingly treating the country as a key market, whether for sales or to drive strategic initiatives.
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In the meantime, Nothing has just revealed its Nothing Phone 3, which is the biggest and most expensive device from the company. The device will succeed the Nothing Phone 2 and will go on sale in India and other markets around the world on 15th.
This launch is consistent with the company’s continued focus in India, a high growth market for budget friendly and premium tech products.
