Apple is stirring up excitement with its upcoming iPhone 17—and this time, the spotlight’s on color. Inside sources have tipped that Purple and Green are being tested for the standard iPhone 17—but only one will actually hit stores.
Word on the street is that Purple is leading the race. It’s already getting strong internal buzz, partly because previous Purple models were popular. It seems like Apple might be counting on a bit of nostalgia to win hearts again.
Meanwhile, the iPhone 17 Pro could be getting a fresh look too—with a subtle Sky Blue shade. It would stay true to Apple’s clean design language while offering something new.
But color isn’t the only upgrade in store. Reports also suggest that the vanilla iPhone 17—and a rumored iPhone 17 Air (expected to replace the Plus)—will feature 120 Hz displays for the first time. The catch? These won’t include Apple’s adaptive ProMotion tech, which remains exclusive to the Pro models. Still, the jump to 120 Hz should bring noticeably smoother visuals for most users.
Pairing vibrant colors like Purple, Green, and Sky Blue with upgraded screens makes this year’s lineup one of the most visually exciting iPhone releases yet. Apple seems to be doubling down on aesthetics and screen feel, rather than just stacking internal specs.
Which color will Apple go for in the end? That’s still up in the air. Historically, they decide based on global trends and past sales success. But if Purple’s internal momentum holds, and nostalgia continues to be a driver, that could tip the scales. And if Apple opts for limited-edition hues again, expect early demand to spike.
As we edge closer to the official iPhone 17 reveal, these color choices and display enhancements are shaping up to be major anticipation-drivers.
