Mahindra has revealed its Global Vision 2027, four Mahindra concept SUVs and its next-generation NU_UX driving experience which is now poised to be for powering future SUVs. The event is part of the largest SUV-focused strategy in the company’s history, and it demonstrates a vision and technology for automotive innovation this coming decade and beyond.
Mahindra concept SUV based on NU_IQ platform.
If you liked this, read more on Four Mahindra concept SUVs are based on company’s NU_IQ platform here. A roadmap for Mahindra SUVs of tomorrow, this platform can be easily iterated for various future models, bearing the attributes of modularity, multi-energy, premium & disruptive design. Mahindra claims that the NU_IQ platform takes out the compromises and place aspirational SUVs more closer to the mainstream markets globally.
Mahindra & Mahindra Ltd. CEO Nalinikanth Gollagunta, who is also Executive Director of Mahindra Electric Automobile Ltd. said, “NU_IQ platform is a disruptor which combines global design and technology for the world (along with Indian market) in the SUV segment.”
The four Mahindra concept SUVs
Mahindra took the wraps off four one-of-a-kind concept SUVs based on the NU_IQ platform.
- Vision.S
- Vision.T
- Vision.SXT
- Vision.X
And all three Mahindra concept SUVs present their own unique design language. The Vision. T and Vision. The Vision that Mahindra wants its Born Iconic spirit to reflect, the SXT. The S stands for Sporty Solidity, while the Vision. X highlights Sculptural Athleticism. The SUVs are being co-developed at the Mahindra India Design Studio in Mumbai and the Mahindra Advanced Design Europe setup in Banbury, UK, and are expected to enter production in 2027.
The future driving experience of Mahindra NU_UX for SUV customers
Apart from the Mahindra concept SUVs, the company has also debuted NU_UX which is its next-gen driving experience for the upcoming SUVs. The driving experience of the NU_UX features intuitive controls with seamless displays and shared user interaction paired with adaptive and automated driving system logic.
NU_UX integrates climate control, navigation and entertainment all into a fluid and natural user interface. Designed to change the way a driver and passenger interact within Mahindra SUVs, this experience gives customers an idea of the company’s future perspective of connected and smart mobility.
Mahindra’s future SUV strategy
Mahindra has kickstarted its ambitious global strategy for 2027 and beyond with these Mahindra concept SUVs and the brand-neutralised NU_UX driving experience. The together echo Mahindra’s commitment towards building SUVs, which are well engineered, designed for the future and powered by user-defined experiences, through its next gen technology platforms such as the NU_IQ platform and an advanced technologyinNU_UX.
Expected to go into production in 2027, these Mahindra concept SUVs will symbolize a new era of premium SUVs from Mahindra for global markets.
FAQ
Mahindra unveiled four concept SUVs: Vision. S, Vision. T, Vision. SXT, and Vision. X, all built on the NU_IQ platform.
NU_UX is a next-generation driving system developed by Mahindra, focusing on intelligent controls and immersive displays, for the SUVs of the future.
Production versions of Mahindra’s concept SUVs are due around 2027.
