MediaTek Dimensity 9000 stands to gain from meaningful upgrades, rest of the Dimensity family (Dimensity 6000, 7000, and 8000 series) feels like they have been left out with minuscule improvements. It is getting clearer with each new announcement how ancient all the others in comparison to the MediaTek Dimensity 9000 series.
Recent updates made to MediaTek Dimensity 9000 have made it better in terms of architecture, AI tasks, and efficiency and helped bridge the gap with flagship-level rivals. At the same time, anybody waiting on big advancements in the Dimensity 6000, Dimensity 7000 and Dimensity 8000 ranges will be disappointed. The improvements, where they occur in those markets, are mostly modest — small GPU tweaks or slightly accelerated clock speeds that don’t do a lot to change real-world performance.
This singular focus has done little to quell the questions about MediaTek’s strategy. It makes sense to bet heavy on the premium MediaTek Dimensity 9000 series to challenge Qualcomm’s Snapdragon 8 Gen lineup, but ignoring the mid-range and entry-level chipsets might hurt its brand trust and sales in budget-friendly markets.
MediaTek Deathnity 9000 is back in the spotlight with one-of-its-kind features; all set to power next year’s Android flagships OEMs including Xiaomi, Vivo, and Realme are already queuing up to feature the chipset in their high-end handsets. Brands [+] LIST] whose chips are based on the Dimensity 7000 and Dimensity 8000 range of SoCs [+] EXAMPLE: Realme GT Neo 3 are experiencing very little change year-on-year.
Users, and industry analysts have begun to observe this trend. On online message boards and forums, including those on X (the former Twitter) and Reddit, online communities are increasingly griping. Memes and jokes like “MediaTek really took the ‘Eat 5 Star, Do Nothing’ ad too seriously” have begun to make rounds — a funny but potentially worrying indicator of consumer sentiment.
In a crowded marketplace where the likes of Qualcomm, Samsung Exynos and Google Tensor continue to progress, MediaTek can’t afford to get into the lazy rhythm of relying on its flagship successes. If MediaTek is going to continue to be a player in the SoC game, innovation better extend beyond the MediaTek Dimensity 9000 series.
For now, the message is clear: If you’re not getting a phone with a MediaTek Dimensity 9000 inside, you’re probably not getting the absolute best the company has to offer.
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