India smartphone market is set to become a from the 15th of October. Motorola India has confirmed the launch of a special crystal addition of its popular flip phone Motorola Razr 60 which appeared recently. And now, via a new teaser video on its official X handle, it looks like the line between high-tech and high-fashion is about to get a little blurry. This comes soon after the global launch of the ‘Brilliant Collection’ early this month, in partnership with the famed crystal maker, Swarovski. Get ready for a bold new shine that will take center stage.
A Glimpse of Dazzling Design
And unlike the teaser campaign that Motorola has initiated, Motorola isn’t leaving much to the imagination, which is buttressed by the enticing phrase, ‘Do you dare to dazzle?’ In fact, the short video shows a closer look at the Motorola Razr 60 that is covered with Swarovski crystals. All of the upscale touches are completely obvious to the observer. It sports a faux leather back with 3D quilted pattern. At the crossing points of this graceful design, authentic Swarovski crystals adorn carefully to sparkle as one moves.
This particular colorway is ‘Ice Melt,’ validated by Pantone, which is an elegant and contemporary hue that pairs beautifully with the glistening crystals. Motorola Razr 60: #MyRazr50 — This one is for those of you who want a loud mouth to do technology! It’s a commemorative device that combines the signature flip design of the Motorola Razr with the luxury aesthetic of Swarovski.
What You Can Expect From the Swarovski Edition
This Motorola Razr 60 externally will be pretty different but internally it will be identical to standard Razr 60 according to expectation. This translates to users receiving the same potent performance, rich display, and capable camera system as the standard Motorola Razr 60.
It’s purely a cosmetic partnership, taking an otherwise-well-specced device and turning it into a piece of wear-able tech jewelry. This method ensures that this isn’t a case of style over substance. This Motorola Razr 60 is only interesting because of its unique, higher-end body.
Price and Market Positioning
Luxury comes at a price. The Motorola Razr 60 standard edition now retails for ₹49,999 in India.1 Considering the luxurious material and the brand name with Swarovski, this special edition is surely going to be price higher.
To put that into context, in the US market, the ‘Brilliant Collection’ — featuring the text-covered smartphone along with matching Moto Loop Buds — was priced at $999 (roughly ₹87,564). 2 Though the India-only teaser only mentions the launch of the Motorola Razr 60 smartphone, we expect its price to sit well above the vanilla version, placing it in the premium, niche territory for India. Swarovski Motorola Razr 60 Price in India (final pricing not revealed yet)
The ‘Brilliant Collection’ in India
When Motorola was first teasing the ‘Brilliant Collection’ for India just a few days back, there was no clarity if the phone and the earbuds will arrive together. But the most recent, more specific teasers indicate that only the Swarovski-covered Motorola Razr 60 is set to launch.
It seems that the decision is part of a strategy to learn whether the market is ready for such luxury tech accessories. Tech lovers and fashionistas alike now eagerly await an official launch date and price for the Motorola Razr 60 Brilliant Collection edition. And Motorola is hoping that Indian consumers are up for this new shiny flip phone. Launching the Motorola Razr 60 is a big step for the brand.
FAQ
Motorola Razr 60 Crystal edition: This is a special edition Motorola Razr 60 model and is not a part of the regular lineup, and was designed in partnership with Swavorski. The design is different with a 3D quilted, leather-like back panel with real Swarovski crystals embedded within.
No, internal specs are likely to be identical to the regular Motorola Razr 60. The modifications are purely cosmetic and revolve around luxurious materials and high-fashion aesthetics.
Preliminary transmission confirmedThe launch has been confirmed by Motorola itself, but we are still waiting to hear the day. More details and an official announcement to follow soon.
There is no official news on its Indian price yet. Though it will be more expensive than the ₹49,999 at which the standard model is priced and likely in line with premium global pricing for similar luxury tech partnerships.
