Samsung Electronics has launched its Samsung AI Home vision for IFA 2025 in Berlin, from September 5th to 9th. Ushering in the era of AI home, under the theme “AI Home: Future Living, Now”, the company illustrates how AI makes the day-to-day living experience increasingly seamless, more intuitive and more accessible.
The Samsung AI Home is more than the futuristic concept, it is today’s living space of people. Unlike rival smart home systems, Samsung is making sure this vision is all-inclusive, not just for some users. Combining cutting-edge technology with the SmartThings platform, the Samsung AI Home delivers new levels of convenience, efficiency, safety and health for the home of the future.
Samsung is showcasing a number of new ideas under the banner of Samsung AI Home at IFA 2025. One such product is the Micro RGB TV, developed with latest display technology for next level home entertainment. Bespoke AI appliances, which delivers personalized performance with intelligence and energy efficiency, will be introduced in the European market as well. Also on display are the latest range of new Galaxy devices that are contributing to the expanding Galaxy AI ecosystem and further reinforcing Samsung’s position as the leader in connected living.
Related to the Samsung AI Home is the expansion of Ambient AI, which is by far the most significant new addition. #133 IFA 2025: The first preview of Your New Normal This idea, launched at Galaxy Unpacked in July, will be developed in IFA 2025. Ambient AI is intended to process multimodal data between connected devices with a better comprehension of users and respond intelligently to users in their environment. Samsung AI Home integrates seamlessly into people’s daily lives by combining context-aware functionality with personalisation, one of the key driving forces behind the product.
Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, Samsung Electronics, said at the press event on September 4: “Samsung’s AI Home will be an important and indispensable user of all of this technology in our lives, analyzing multimodal information from internet of things (IoT) connected devices in order to know the user while intuitively adapting to their everyday needs. We hope that journey will begin this IFA.”
Samsung’s approach to the Samsung AI Home has been about creating a network that works together seamlessly, while also being remarkably simple to connect to, and which — after a time — also becomes startlingly smart. With SmartThings anchoring it all, TVs, refrigerators and smartphones will finally come together under one AI-led vision.
“The Samsung AI Home is a concept where technology is no longer reactive, leaving only what’s needed to be done in order to anticipate the user’s need making a healthier, safer and efficient home. Through demonstration this at IFA 2025, Samsung makes the point that, far from being pipe dream, the AI-fueled lifestyle is something that’s happening, to a degree already.
FAQ
Samsung AI Home is Samsung’s concept of an intelligent, connected home supported by AI, connecting devices via SmartThings for convenience, safety and health.
Under the vision of AI Home, Samsung is presenting Micro RGB TVs, Bespoke AI appliances, the latest Galaxy devices and SmartThings-linked solutions.
Samsung’s proactive technology Ambient AI) uses connected devices to understand multisensory data while analyzing users’ habits and behaviors to predict their needs.
