Samsung is taking its direct retail game up a notch or three — it just announced three new Samsung Experience Store locations that should all open by the tail end of 2025. These flagship sites will be located in high-volume shopping centers: Queens Center in New York, Mall of America in Minnesota, and Cerritos Center in California. New Samsung Experience Stores are immersive hubs where consumers can engage with the full total ecosystem of Samsung’s latest tech. The move indicates an ongoing strategy to provide in-person, localized, tech-related education directly to end-user consumers. If you’re interested in anything for the likes of Galaxy AI, these Samsung Experience Stores will be the place to be.
With the goal of “education, exploration and service” — the focus of the first Samsung Experience Stores that opened in 2019 — these Samsung Experience Stores are set to be a destination offense. These locations provide a vital direct-to-consumer retail option for the brand, as they will be its only point of direct-to-consumer retail.
They are much more than point of sale and are dynamic environments in which in store experts provide personalized demonstrations and reel off answers to complex questions. That one-on-one interaction, the kind that most of us have likely missed for years, is important for helping customers grasp the complexity behind smartphones like the Galaxy S25 Ultra, Galaxy Z Fold 7, and Galaxy Z Flip 7. Samsung Experience Stores are designed with a mission: help simplify next-generation tech for all.
With the expansion, Dave Das, Executive Vice President of Mobile Experience at Samsung Electronics America, emphasized the consumer-first strategy coming behind it. Das said, “Samsung Experience Stores serve to be in places where consumers are present — in their town, by their work and by where they shop. “Samsung is poised to implement a retail strategy that brings traffic bringing high traffic areas filling the gap with experts engaging users to experience the experience you can only get from Samsung.” This promise also means that every visit to one of the Samsung Experience Stores is a bespoke experience, unique to the individual.
In celebration of the launch, two of Samsung’s stores — at the Queens Center and Mall of America — will be running amazing grand opening sales. Those who shop early (before Nov. 9) can snag some too-good-to-pass up limited-time deals.
Such as a better trade-in credited up to $800 with a qualifying device so you can upgrade to a new flagship phone like never before. Also, customers can get the premium Galaxy Buds 3 for $99. These special offers highlight the additional perks of actually going into an actual Samsung Experience Store as opposed to simply shopping online with real world, value added rewards on top of the unique hands-on experience.
In the digital era we live in right now, nothing can compare to actually seeing, feeling, and testing a device before purchasing it. This requirement is met respectively with the expansion of the Samsung Experience Stores network — a physical bridge, between innovative products and the population. But whether you’re a die-hard Samsung aficionado or just a fan of tech in general, the launch of these new Samsung Experience Stores is a big chance to get up close, personal with the future of mobile tech. So save the date sometime before 2025 comes to a close, and prepare to experience the full Samsung Experience Store experience!
