New enterprise competition from telecom is changing pricing models — and Verizon is taking the initiative with its new Verizon My Biz Plan. And although customers hate everything changing all the time, Verizon is banking on customizable to win the enterprise.
Verizon also today announced it will increase the prices on some Business Unlimited smartphone plans by $3 per line beginning in September 2025, with the affected plans including Business Unlimited Start 5G, Plus 5G, and Pro 5G. While that isn’t much of an increase, it’s obvious what this ploy is about: getting more users to shift over to it Verizon My Biz Plan.
Verizon My Biz Plan: Flexible plan launched in April 2025. Unlike traditional plans, it enables companies to tailor functions to their particular requirements. This eliminates the added cost of unused add-ons, which can actually save companies money in the long-term. Also, the Verizon My Biz Plan comes with a three-year price lock guarantee on core services such as call, text, and data, stability that startups and small businesses could use to help them stave off jerks in hikes.
But not all monthly bills are created equal: This promise does not include taxes, fees, and any optional add-ons. This change could be welcome news for some businesses that like the predictability of the Verizon My Biz Plan, but it could have some enterprises looking to stay on the older Business Unlimited plans to avoid the price bump.
Verizon My Biz Plan — From the business side, this could prove to be a real game changer. Due to cost control, expense planning, and tailored services, it is attractive to companies in need of efficiency. But communication is the real challenge for Verizon. If you can not communicate the advantages of customization and stability well, the customers will consider this as another price costs only.
It’s a reflection of a wider trend in the industry. Major carriers are moving away from one-size-fits-all and are opting for more customizable options. Ultimately, Verizon’s success with the My Biz Plan will come down to whether or not businesses are ready to embrace that flexibility or if they resist the change by going with tried and true plans instead.
FAQ
The Verizon My Biz Plan is an intuitive business plan designed to allow the company to build its student-friendly features they need, and the company offers three-year price locks for core services.
Business Unlimited Start 5G, Plus 5G and Pro 5G plans will also go up by $3 per line, effective September 2025.
No. Although this is a three-year price lock, it only applies to the base calling, texting, and data plan. Excludes taxes, fees and add-ons.
Verizon is increasing these rates as part of a plan to push users over to the more versatile Verizon My Biz Plan.
