Verizon Loyalty Discount Returns After Backlash From Customers

Verizon got too cute for its own good and had to learn a tough lesson that some just want left alone with their loyalty discount. All of a sudden, those customers who had been hanging in there with their plans just because of those same discounts felt pulled out from under. The shift spurred immediate criticism, with a number of subscribers declaring openly that they were switching to cheaper plans offered by T-Mobile or AT&T.

Verizon’s loyalty discount had been the one saving grace for many users who stuck around despite Verizon being higher priced. Pulling it, though, was the last straw, and the company quickly realized its mistake.

Verizon’s Big Mistake

Suddenly and unexpectedly, in an email to customers, Verizon says that their Verizon loyalty discount is coming to an end. To add insult to injury, according to the company’s CFO, Verizon is trying to focus on “high-quality customers.” The response was brutal. Online forums were filled with accounts of people cancelling and switching carriers.

Users were clear: The Verizon loyalty discount was the only thing keeping them around. The outcry proved just how significant the perk was to maintaining Verizon’s customer base.

Rolling It Back With Fresh Discounts

The company seems to have learned from its mistake, as Verizon is now reportedly going to introduce a new Verizon loyalty discount this September. This discount, however, will now be customized to individual users, unlike in the past. The final percentage off your bill will depend on things like how many lines and active plans you have.

This is supposed to address Verizon’s long-festering pricing crisis and rebuild confidence in its system. Customer service reports indicate that users can still get onto the old Verizon loyalty discount until this latest discount drops, though it’s hit or miss.

Why Verizon Has a Loyalty Discount of Its Own

And the reality is simple: Verizon cannot afford to lose subscribers right now. Stripping out the Verizon loyalty discount made the company appear clueless, particularly at a time when consumers are keenly on the lookout for any uptick in the cost of telecom services.

(The company is hardly alone here — T-Mobile and AT&T also seem to enjoy irking their own users — but it’s Verizon that appears to be drawing the most ire.) The Verizon loyalty discount is a powerful retention hallmark and they had to bring it back in order to live.

What Customers Can Expect

The new Verizon loyalty discount will function differently. Customers will see a transparent, percentage-based discount that comes off of their monthly bills — instead of random, or narrow, discounts. That’s a lot easier to calculate savings on and prevents the price-surprise hikes that have infuriated so many users.

“At the very least, for now,” Verizon appears to have seen the error of its ways. The Verizon Up loyalty offering is returning, and customers will be watching to see if the carrier can get its pricing back on track.

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