Sony’s Xperia smartphones are facing challenges with low sales, despite their premium pricing and inadequate marketing efforts. By 2024, their global market share declined to 3.5%, with sales reaching 3.5 million units and generating $2.5 billion in revenue.
The product lineup has been reduced from seven models in 2021 to just two in 2023, and there are indications that the Xperia 10 series may be discontinued.
A reliable source has confirmed the release of the Xperia 1 VII for 2025, featuring upgraded triple Exmor T camera sensors. The new sensor technology and camera configuration are designed to enhance low-light performance and overall image quality.
Sony Xperia 1 VII: Can Camera Innovation Save a Struggling Brand?
Sony’s Xperia smartphones, which were once seen as icons of technological innovation, are now experiencing an existential crisis.
Despite having introduced groundbreaking products such as the Walkman and leading the image sensor market, Sony’s mobile division is finding it difficult to compete with major players like Apple and Samsung.
In 2024, the brand captured only 3.5% of the global market share, selling 3.5 million units—a significant drop from its seven-model lineup in 2021.
The Xperia Survival Struggle
Critics attribute Sony’s difficulties to its stagnant marketing strategies and high pricing. While competitors are inundating the market with budget and mid-range alternatives, Sony’s emphasis on premium devices, such as the $1,299 Xperia 1 VI, is turning away price-sensitive consumers.
Recent leaks indicate that the Xperia 10 mid-range series might be discontinued, leaving the flagship Xperia 1 VII to represent the brand in 2025.
Camera Upgrades: A Game-Changer?
The Xperia 1 VII has the potential to change Sony’s trajectory with its innovative camera technology. Speculations suggest it will feature three Exmor T sensors equipped with dual-layer transistor pixels, a configuration that separates photodiodes from transistors to minimize noise and improve clarity in low-light conditions.
Furthermore, an updated camera arrangement may enable the incorporation of larger telephoto and ultra-wide sensors, which would respond to long-standing fan concerns regarding inconsistent zoom quality.
The Big Question
Will these upgrades attract buyers? Sony’s dedicated fanbase appreciates its bloatware-free Android experience and professional-grade camera tools, but the average consumers still show indifference. If the Xperia 1 VII does not lead to increased sales, Sony may ultimately withdraw from the smartphone market to concentrate on its profitable sensor business.
Sony’s mobile future depends on the success of the Xperia 1 VII. With bold marketing strategies and attractive pricing, it has the potential to appeal to photography enthusiasts. If not, 2025 could signal the conclusion of the Xperia era.
