China’s smartphone market, the largest in the world, didn’t exactly thrive in 2024 but managed to achieve a modest 1.5% year-on-year growth, as reported by Counterpoint Research.
The year was quite unpredictable, affecting various sectors, not just smartphone sales. Sales began and ended on a low note, but between weeks 5 and 36, demand increased compared to 2023. However, not all brands experienced the same success.
Huawei emerged as the standout performer, boasting an impressive 36% growth, largely attributed to its premium Mate series powered by in-house Kirin chips.
Xiaomi followed closely with a strong 10% increase, driven by robust sales of its Xiaomi 14 and Redmi series, demonstrating the effectiveness of competitive pricing.
Vivo also performed well, achieving a 6% rise while maintaining a strong presence in both the mid-range and premium markets, with its X200 series receiving positive reviews. Conversely, some brands struggled.
Apple faced challenges, with sales declining by 13% as Huawei’s premium offerings drew attention and consumer interest in upgrades waned. Oppo also experienced a setback, reporting a 9% decrease as market competition intensified.
Even Honor, despite expanding its product range, saw a slight decline, according to the report. Looking ahead, the situation could become more dynamic.
The Chinese government’s recent initiative to stimulate consumer spending through subsidies on electronics, including smartphones, may provide a much-needed boost to the market in 2025.
However, financial pressures persist, and ongoing economic uncertainty leaves the long-term outlook uncertain. For Huawei, Xiaomi, and Vivo, the key challenge will be sustaining their growth, while Apple and Oppo will need to innovate to regain traction.
